The most prodigious shoots in Startup SuperNova

Iceland's most talented and promising start-ups presented their business ideas to a full auditorium in Gróska on the main day of Startup SuperNova. After the shoots' presentations, they were thrown into a hell of a party at headquarters. KLAK in Sport, where one of the country's most popular musicians Emmsjé Gauti, the legendary Cell 7 trotted out and trilled the crowd. Investor Day as it is traditionally called at KLAK, exceeded everyone's expectations. Nova's representatives, Startup SuperNova's main sponsor, entrepreneurs, startups, mentors, and investors all welcomed food and drink.

Startup SuperNova, the accelerator, is a huge springboard for start-ups and an important platform for networking with industry players, experienced mentors and entrepreneurs who have knowledge and experience of the start-up and innovation environment. The aim of the accelerator is to support the further growth of companies related to ingenuity, innovation and technology. Nova is the main sponsor of the accelerator, which took place for the third time this year.

The grassroots has become immensely powerful and has KLAK established itself as a key player in the support environment for innovation in Iceland and has strived to be a leader in the grassroots entrepreneurial community. Heavy-duty women and men from the business world have been involved in the start-up environment from the beginning, and one of those who is familiar with it is Guðjón Már Guðjónsson, traditionally known as Oz, who took a position on the panel of Startup SuperNova and asked the shoots out along with Kristján Ingi Mikaelsson at MGMT and Jenný Ruth Hrafnsdóttir at Crowberry.

Startup SuperNova is a collaborative project KLAK – Icelandic startups and Nova where we seek to build business solutions but KLAK is owned by the University of Iceland, Reykjavik University, the Confederation of Icelandic Employers, the New Business Venture Fund and Origo.

Bulby is a software solution based on researched methods to promote creativity and help people get more and more creative ideas to solve the various problems. Increased creativity can promote both personal and commercial success, which is especially important now that research shows that creativity is declining and demand is on the rise. 

Birna Dröfn Birgisdóttir

Hannes Agnarsson Johnson

Deed is the first consumer-oriented communication platform for parcel deliveries. With Deed, consumers can track all their shipments in one place regardless of which company handles delivery. Instead of having to retrieve all the information in many different locations, consumers and shipping companies can communicate and have an overview of shipments with Deed.

Magnus Sigurbjörnsson

Thorvaldur Skúlason

Einar Jónsson

At Euneo, we want to improve the quality of life of individuals with MSDs by giving them access to an individualised rehabilitation program and education carried out by healthcare professionals. Our app guides users through the rehabilitation process by helping them track written exercises and results, and by providing them with clear and concise education about their condition.

Daníel Már Friðriksson

Fridrik Jonsson

Kjartan Örn Bogason

Torfi Tímoteus Gunnarsson

FitTales is an app for individuals/groups who want to plan their movement in advance and have their entire movement history in one place.

Viðar Friðriksson

Eva Rós Brink

Agnes Flosadóttir

Keeps is a software solution that allows tour operators to keep track of all their photos in one place and share photos from there on major booking sites and social media platforms. Keeps' solutions focus on simplifying processes that save tour operators time, increasing the visibility of the booking sites and at the same time selling.

Guðrún Ragnarsdóttir

Nina Auðardóttir

Ari Björn Ólafsson

NowTrix specializes in the making of teaching video games in the healthcare sector, which combines evidence-based knowledge of health sciences, video game theory and design to create games that are useful for education in both children and adults.  Our goal is to use the latest digital game technology to create interactive video games to improve and develop patient education. Games have proven themselves as a good way to acquire new knowledge in a fun way. 

Katrín Jónsdóttir

Brynja Ingadóttir

Vallý Helgadóttir

Opus Futura is a web solution that helps investors, businesses and individuals play better together in the future labour market.

Herdís Pálsdóttir

Helga Jóhanna Oddsdóttir

Sundra is a software solution that simplifies and automates the creation of marketing materials. The user only needs to record one video and Sundra transforms it into blog posts, audio projectors, Youtube videos and specially adapted content for each one of the social media platforms.

Haukur Guðjónsson

Thorunn Jonsdottir

Magnus Jonsson

Level Up

LevelUp makes it easier for people to pursue a wide range of physical activity and hobbies in a more accessible way.

Sölvi Smárason

Robin William Varadaraj

Ivan Oli Sigurdsson

Mikael Ingason

Svavar Berg Johansson


Mindnes is an automated time registration app with artificial intelligence. It's enough to install the app, and so the user doesn't need to do anything more for Mindnes to start sorting and recording locations both inside and out. The app automatically creates thermal images of the space an employee is inside. We offer a free version that is very interesting but the Premium version is sold on subscription as an "addon" app for all the world's most popular works and accounting systems such as Tempo, Sap, Oracle,Sage, Asana, Microsoft Dynamics 365 etc.

Baldvin Baldvinsson

Guðjón H. Bernharðsson

Gustav Gudmundsson