Find solutions that speed up energy transition

Iceland has a clear advantage with the availability of renewable energy and a unique opportunity to take the lead internationally in environmental matters

The goal of The Ring is to highlight, promote and support innovation projects between companies and institutions. 

At the end of the accelerator, participants will be ready to apply for the European grants of the LIFE programme, which is based on the philosophy of the circular economy. LIFE is one of the EU's co-operation programmes that has funded climate and environmental projects since 1992. 

Up to ten teams are selected into the accelerator through an elaborate application process.

The business accelerator builds on an international model and offers an ambitious platform and good preparation for applications for European grants. The focus of the accelerator involves organized meetings of participants with experienced entrepreneurs, investors and other experts. This is a verified process where up to ten start-up projects are granted access to a broad network of trainers from the business community and targeted training.

The accelerator is managed by Klak, who for a number of years has assisted in the development of business ideas and brought together a group of stakeholders with value creation as a guiding light. The project is led by Reykjavik Energy, the Ministry of Environment, Energy and Climate Change, the City of Reykjavík, Sorpa, Terra, Faxaflóahöfn, the Icelandic Industry Association and Ölgerðin. 


Seven teams are participating in The Call 2022. 


e1 is Airbnb for electric car charging stations. With the e1 app or key, electric car owners should have access to all charging stations that can be either owned by individuals, landlords, companies or organizations.

Reduce food waste and increase profits with GreenBytes – a restaurant planning tool that utilizes artificial intelligence to tell upcoming sales and make suggestions of what a restaurant should be ordering in for the coming days.

Álvit ehf. is developing a new environmentally friendly collar cell for electrolytic planting crops and in the process of developing an environmentally friendly successor to carbon tar steak, while carbon tar biscuits emit carcinogens during heating.

Imagine a world without rubbish. At Plogg-In, we want to offer better information technology tools and a stronger communication system to encourage increased environmental awareness.

ÝMIR strives to be an organic waste resource by developing technological equipment that facilitates its transformation into sustainable fuel and other valuables

Sidewind aims to produce wind turbines placed in open containers. The wind turbine containers can use the side wind that would otherwise go to waste at sea for electricity generation for cargo ships.

Agility Power activates large-scale electrical users by automating load planning and best bidding into the market with system services. The company thus improves the utilisation of energy resources, reduces power shortages and increases the competitiveness of the electricity market.


The accelerator runs for eight weeks, from April 25 to June 15. The program takes place in the afternoon on Mondays and before noon on Tuesdays. In addition to attending regular mentor meetings, participate in circular economic conferences and other events.

Week 1

April 25-29 - European Grants


In the first week of the accelerator, participants get to know each other and form relationships with each other. The accelerator's leaders present themselves and their roles in the accelerator. Lectures on European grants and Iceland's participation in the LIFE programme. Inspiralia experts will give a talk on the application process. 

Week 2

May 2-6 - Innovation


Lectures on new sensitivity and the TRL scale. Inspiralia experts take for granted the first part of LIFE applications: Excellence. Workshop with Rannís experts in application writing.

Week 3

May 9-13 - Circular Economy


Conduct courses to prepare participants for a circular economy conference in collaboration with the Ocean Cluster. There, the teams will present their projects to foreign experts who will also provide them with advice.

Week 4

May 16-20 - Marketing


Lectures and workshops on marketing, branding, etc.  Participants take part in Innovation Week's Sustainability Day, which takes place at Reykjavík City Hall. 

Week 5

May 23-27 - Business Plans


Lectures on business plans, market analysis, audiences, Workshop in the preparation of business plans. 

Week 6

May 30th - June 3rd - Funding


Lectures on funding and the contribution of European grants. Inspiralia experts will give a lecture on the Impact section in the LIFE application form: Business Plan, Boston Matrix; Business Canvas; Porter's 5 forces.

Week 7

June 6th - 10th - Implementation


A lecture from Inspiralia experts on the third point of life application, Implementation: Budgeting and eligible costs; Gantt and Pert charts; work packages; consortium management; risk management; dissemination and communication.

Week 8

June 13-16 - Inspiralia Day


Inspiralia experts come to the country and take advisory meetings with the teams. The accelerator's finale. 


Mentora arrangements Ringing is based on the philosophy of the MIT Venture Management Service, which have developed arrangements for over two decades. Participants sit at once and have two to five different mentors at once. Mentors get to know participants and choose a team they want to help. 


Christian Christianity


Helga Waage

Innovation Fund

Huld Magnúsdóttir


Bjarni Herrera

Member of Parliament

Gísli Ólafsson

Auður Technology Square

Ásta Sóllilja Guðmundsdóttir

Auður Technology Square

Einar Mäntylä

Founder of Calidris

Magnus Ingi Ólafsson

Bifröst University

Hannah Kristín


Sveinn Aðalsteinsson

The Icelandic ad agency

Christian Schram

University of Iceland

Ólöf Vigdís Ragnarsdóttir

Gest Pétursson

Well Ventures

Margaret Ormslev

Founder of Startup Iceland

Bala Kamallakharan

Intellectual Property Office

Jon Gunnarsson

Dagný Halldórsdóttir


Hjalti Páll Ingólfsson


Stefanía Guðrún Halldórsdóttir

Control group

Representatives of the sponsors form the steering committee of the project. The steering committee of the project participates, among other things, in the review of applications and the selection of the business ideas that are invited to participate in the accelerator.

The City of Reykjavík

Guðný María Jóhannsdóttir

Reykjavík City

Óli Örn Eiríksson

the Confederation of Industry

Nanna Elísa Jakobsdóttir

Technical Center

Guðbjörg Óskarsdóttir


Katrín Jónsdóttir


Hannes Ottosson

Reykjavik Energy

Hólmfríður Sigurðardóttir


Birta Kristín Helgadóttir


Vanda Úlfrún Liv Hellsing


Kjartan Ingvarsson


Valdís Fjölnisdóttir


Málfríður Guðný Kolbeinsdóttir


Jón Viggó Gunnarsson


Valgeir Baldursson

fax bay ports

Gunnar Tryggvason


Anna Margrét Guðjónsdóttir