Marel in Iceland has decided to step in as partners on the incubator Snjallræði and Olafur Karl Sigurðarson signed an agreement on behalf of Marel with KLAK where Marel is committed to supporting the project with funding and knowledge.
The growth space Snjallræði Officially launched on Tuesday, August 23, and the 10 teams selected are fully committed to developing their ideas and projects. Snjallræði was founded by Höfði Reykjavík Peace Centre in 2018 but is now run by KLAK – Icelandic Startups for the second time.
"We are really pleased with the rapid increase in the number of companies that support social innovation through Snjallræði. Marel is, of course, one of the coolest innovative companies in the country and its invaluable knowledge that we hopefully manage to communicate to the teams that take their first steps in Snjallræði "We're going to change the world for good."
– Kristín Soffía Jónsdóttir, Managing Director of KLAK
The goal of Cleverness is to support social innovation and thereby promote projects and entrepreneurs who promote positive social change through their innovation. Snjallræði Run in partnership with MIT DesignX, this is the first year of a three-year partnership and it can be said that this collaboration is improving quality and knowledge within Icelandic a support environment for innovation.
"It is a real pleasure for us at Marel to support Snjallræði, which supports powerful teams that burn for solutions to contemporary challenges. The philosophy is fantastic, as teams receive education and training from both domestic and foreign experts in the field of innovation" – Ólafur Karl Sigurðarson, Director of Product Development marel.