{"id":10578,"date":"2024-09-16T15:19:49","date_gmt":"2024-09-16T15:19:49","guid":{"rendered":"https:\/\/klak.is\/?p=10578"},"modified":"2024-09-17T18:25:07","modified_gmt":"2024-09-17T18:25:07","slug":"cooperation-agreement-on-startup-tourism-hradalinn-signatory","status":"publish","type":"post","link":"https:\/\/klak.is\/en\/samstarfssamningur-um-startup-tourism-hradalinn-undirritadur\/","title":{"rendered":"Cooperation agreement on the Startup Tourism accelerator signed"},"content":{"rendered":"<figure class=\"wp-block-image size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/klak.is\/wp-content\/uploads\/2024\/09\/Mynd-samstarfssamningur-um-Startup-Tourism-hradalinn-undirritadur-3-1024x683.jpg\" alt=\"\" class=\"wp-image-10585\" style=\"width:945px;height:auto\" srcset=\"https:\/\/klak.is\/wp-content\/uploads\/2024\/09\/Mynd-samstarfssamningur-um-Startup-Tourism-hradalinn-undirritadur-3-1024x683.jpg 1024w, https:\/\/klak.is\/wp-content\/uploads\/2024\/09\/Mynd-samstarfssamningur-um-Startup-Tourism-hradalinn-undirritadur-3-300x200.jpg 300w, https:\/\/klak.is\/wp-content\/uploads\/2024\/09\/Mynd-samstarfssamningur-um-Startup-Tourism-hradalinn-undirritadur-3-768x512.jpg 768w, https:\/\/klak.is\/wp-content\/uploads\/2024\/09\/Mynd-samstarfssamningur-um-Startup-Tourism-hradalinn-undirritadur-3-1536x1024.jpg 1536w, https:\/\/klak.is\/wp-content\/uploads\/2024\/09\/Mynd-samstarfssamningur-um-Startup-Tourism-hradalinn-undirritadur-3-2048x1365.jpg 2048w, https:\/\/klak.is\/wp-content\/uploads\/2024\/09\/Mynd-samstarfssamningur-um-Startup-Tourism-hradalinn-undirritadur-3-18x12.jpg 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p style=\"font-size:13px\"><em>Kolfinna Krist\u00ednard\u00f3ttir, project manager for Startup Tourism, \u00c1sta Krist\u00edn Sigurj\u00f3nsd\u00f3ttir, manager of Fer\u00f0aklasan, Sigr\u00ed\u00f0ur D\u00f6gg Gu\u00f0mundsd\u00f3ttir, director of exports and investments at \u00cdslandstofa, Arnd\u00eds Anna Reynisd\u00f3ttir, sales and marketing director of Berjaya Iceland Hotels, J\u00f3n Vi\u00f0ar Stef\u00e1nsson, director of the commercial department N1, Lilja Alfred\u00f0sd\u00f3ttir, minister of tourism, \u00c1sta Gu\u00f0mundsd\u00f3ttir, director of tourism Icelandia, G\u00edsli S. Brynj\u00f3lfsson, Marketing Director of Icelandair and \u00c1sta S\u00f3llilja Gu\u00f0mundsd\u00f3ttir, Managing Director of KLAK \u2013 Icelandic Startups.<\/em><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">After a five year hiatus have <strong>KLAK \u2013 Icelandic Startups<\/strong> and <strong>The travel group<\/strong> in collaboration with powerful sponsors decided to revive <strong>Startup Tourism<\/strong>, a business accelerator for tourism entrepreneurs. By reviving the accelerator, the partners hope to create new opportunities within Icelandic tourism.\u00a0<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">The sponsors of the accelerator gathered in <strong>Growth<\/strong> today to sign a cooperation agreement on the accelerator, which are the sponsors of the accelerator <strong>Ministry of Culture and Trade,<\/strong> <strong>Berjaya Iceland Hotels<\/strong>, <strong>Icelandair,<\/strong> <strong>N1<\/strong> and <strong>Iceland<\/strong>, in addition to which <strong>\u00cdslandstofa <\/strong>comes to the project as a partner.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Lilja Alfredsd\u00f3ttir<\/strong>, Minister of Tourism, emphasizes the importance of tourism for the Icelandic economy:<em>In the new tourism policy and action plan until 2030, the emphasis is on strong innovation and product development. There is great growth and imagination in Icelandic tourism, from smart technological solutions to diverse entertainment and new experiences. By participating in Startup Tourism, parties receive support and encouragement to start such projects quickly and safely.<\/em>&quot;<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><\/p>\n\n\n\n<p class=\"has-medium-font-size\">The accelerator, which was run four times in the years 2016-2019, produced great results for Icelandic tourism, but 15 of the 39 start-up companies that participated are still working today.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>\u00c1sta S\u00f3llilja Gu\u00f0mundsd\u00f3ttir<\/strong>, managing director of KLAK, expresses his satisfaction with the return of the accelerator: &quot;<em>We are extremely proud to see Startup Tourism waking up from hibernation and the results speak for themselves. We are sure that with innovation it is possible to increase Iceland&#039;s competitiveness as a destination even further&quot;<\/em>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><\/p>\n\n\n\n<p class=\"has-medium-font-size\">The goal of the project is to encourage innovation and technological advancement in the industry, strengthen the foundations of new companies, increase the number of recreational opportunities and promote the distribution of tourists from all over the country, all year round, and the focus is on making it easier for companies from the countryside to participate.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>\u00c1sta Krist\u00edn Sigurj\u00f3nsd\u00f3ttir<\/strong>, executive director of the Travel Group, added:<em> &quot;Tourism is the nation&#039;s largest export sector and with it comes important foreign exchange earnings. Our challenge is to create as much value as possible in the industry and to leave as much value as possible without harming sensitive nature or making the residents&#039; experience negative. Startup Tourism is one of the best tools we have in our drawer to accelerate us towards these important changes&quot;.&nbsp;<\/em>The project marks a turning point in innovation within the tourism industry. Up to ten teams will be offered a place in a five-week fast track that starts on October 28 and ends with Investor Day on November 27, but applications opened today.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Kolfinna Krist\u00ednard\u00f3ttir, verkefnastj\u00f3ri Startup Tourism, \u00c1sta Krist\u00edn Sigurj\u00f3nsd\u00f3ttir, framkv\u00e6mdastj\u00f3ri Fer\u00f0aklasans, Sigr\u00ed\u00f0ur D\u00f6gg Gu\u00f0mundsd\u00f3ttir forst\u00f6\u00f0uma\u00f0ur \u00fatflutnings og fj\u00e1rfestinga hj\u00e1 \u00cdslandsstofu, Arnd\u00eds Anna Reynisd\u00f3ttir, s\u00f6lu og marka\u00f0sstj\u00f3ri Berjaya Iceland Hotels, J\u00f3n Vi\u00f0ar Stef\u00e1nsson forst\u00f6\u00f0uma\u00f0ur verslunarsvi\u00f0s N1, Lilja Alfre\u00f0sd\u00f3ttir fer\u00f0am\u00e1lar\u00e1\u00f0herra, \u00c1sta Gu\u00f0mundsd\u00f3ttir framkv\u00e6mdastj\u00f3ri fer\u00f0asvi\u00f0s Icelandia, G\u00edsli S. Brynj\u00f3lfsson, marka\u00f0sstj\u00f3ri Icelandair og \u00c1sta S\u00f3llilja Gu\u00f0mundsd\u00f3ttir, framkv\u00e6mdastj\u00f3ri KLAK &#8211; Icelandic [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":10579,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wds_primary_category":0,"wds_primary_project":0,"footnotes":""},"categories":[1185],"tags":[1187,1190,1099,305,1195,1193,1199,1106,1191,49,1198,1197,1194,1188,130,160,211,1189,1196,1186,110,341,1192,117],"project":[],"birta":[],"class_list":["post-10578","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-startup-tourism","tag-arndis-anna-reynisdottir","tag-asta-gudmundsdottir","tag-asta-kristin-sigurjonsdottir","tag-asta-sollilja-gudmundsdottir","tag-berjaya-iceland-hotels","tag-ferdaklasans","tag-ferdamalaradherra","tag-ferdathjonusta","tag-gisli-s-brynjolfsson","tag-groska","tag-icelandair","tag-icelandia","tag-islandsstofu","tag-jon-vidar-stefansson","tag-klak","tag-klak-icelandic-startups-2","tag-kolfinna-kristinardottir","tag-lilja-alfredsdottir","tag-n1","tag-sigridur-dogg-gudmundsdottir","tag-sprotafyrirtaeki","tag-sprotar","tag-startup-tourism","tag-vidskiptahradallinn"],"acf":{"tengd_verkefni":null},"_links":{"self":[{"href":"https:\/\/klak.is\/en\/wp-json\/wp\/v2\/posts\/10578","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/klak.is\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/klak.is\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/klak.is\/en\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/klak.is\/en\/wp-json\/wp\/v2\/comments?post=10578"}],"version-history":[{"count":0,"href":"https:\/\/klak.is\/en\/wp-json\/wp\/v2\/posts\/10578\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/klak.is\/en\/wp-json\/wp\/v2\/media\/10579"}],"wp:attachment":[{"href":"https:\/\/klak.is\/en\/wp-json\/wp\/v2\/media?parent=10578"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/klak.is\/en\/wp-json\/wp\/v2\/categories?post=10578"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/klak.is\/en\/wp-json\/wp\/v2\/tags?post=10578"},{"taxonomy":"project","embeddable":true,"href":"https:\/\/klak.is\/en\/wp-json\/wp\/v2\/project?post=10578"},{"taxonomy":"birta","embeddable":true,"href":"https:\/\/klak.is\/en\/wp-json\/wp\/v2\/birta?post=10578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}