{"id":15058,"date":"2025-02-16T13:37:20","date_gmt":"2025-02-16T13:37:20","guid":{"rendered":"https:\/\/klak.is\/?p=15058"},"modified":"2025-02-16T13:40:53","modified_gmt":"2025-02-16T13:40:53","slug":"the-final-of-the-golden-egg-2025-sagareg-victory","status":"publish","type":"post","link":"https:\/\/klak.is\/en\/lokakeppni-gulleggsins-2025-sagareg-sigradi\/","title":{"rendered":"Gulleggi\u00f0 2025: Sagareg won"},"content":{"rendered":"
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On Friday, February 14th, the finals of Gulleggsinn 2025, the country's largest entrepreneurial competition, took place, where innovative business ideas delighted guests in the hall and were broadcast live on visir.is. The competition was held in Gr\u00f3ska's festival hall, where the atmosphere was electrifying and the competitors wowed the audience and judges.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Winners of the Golden Egg 2025\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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1st place \u2013 Sagareg:<\/b><\/h2>

2,000,000 ISK in prizes from Landsbanki.<\/span><\/p>

The winner was introduced by Logi Einarsson, Minister of Culture, Innovation and Higher Education.<\/span><\/p>

History<\/b> simplifies the creation of application documents (dossiers) for marketing authorization of medicines using artificial intelligence and specialized software. The solution automates text writing, table creation and quality control, ensuring faster and more reliable applications to health authorities.<\/span><\/p>

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2nd Place \u2013 What Now?:<\/b><\/h2>

1,000,000 ISK in prize money from Landsbanki, presented by Sara P\u00e1lsd\u00f3ttir, Director of Communications and Culture at the bank.<\/span><\/p>

Hva\u00f0 n\u00fa?<\/b> provides comprehensive services to bereaved families that simplify the process following the death of a loved one. The service supports bereaved families during difficult times, increases efficiency, and helps them return to society sooner. The name refers to the common question that arises in such situations: \u201cWhat now?\u201d<\/span><\/p>

They also received special awards from <\/span>KPMG<\/b>: 20 hours of counseling, presented by Anna Gu\u00f0r\u00fan Gunnlaugsd\u00f3ttir.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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3rd place \u2013 Samv\u00eds<\/b><\/h2>

Mutual reference<\/b> develops a new generation of search engines for scientists and students using artificial intelligence technology. The solution facilitates access to research and creates a bridge between science and society.<\/span><\/p>

Samv\u00eds was also selected as the university team that will represent Iceland in Athens for an international entrepreneurship competition. <\/span>JA Iceland<\/b>, introduced by Petra Bragad\u00f3ttir, Managing Director <\/span>JA Iceland<\/b>.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Special prizes from sponsors<\/h2>

Special recognition was given for <\/span>most popular team 2025<\/b>, chosen by vote of guests and viewers:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Planda<\/b> They received an award for a solution that makes it easier for groups of friends to find a common time to meet. <\/span>Coca-Cola in Iceland<\/b> provided the team with marketing advice from Atli Sigur\u00f0ur Kristj\u00e1nsson, the company's marketing manager, while the award was presented by Anna Reg\u00edna Bj\u00f6rnsd\u00f3ttir, CEO of Coca-Cola Iceland.<\/span><\/p>

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Grow up<\/b> finally offered a three-month position in the Greenhouse, provided by Sigur\u00f0ur \u00d3lafsson. That prize went to <\/span>pilot bloks<\/b>, which has developed an operating system for street lighting, based on open source software that is simple and cost-effective to operate.<\/span><\/p>

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Panel deepens the discussion<\/h2>

The competition also featured a special panel that asked the teams questions to deepen their understanding of their projects:<\/span><\/p>

Eyth\u00f3r M\u00e1ni Steinarsson<\/b>, founder of Hopp and mentor in KLAK VMS. He won second place in the Gulleggin in 2018 with the idea Grei\u00f0i.<\/span><\/p>

Ragnheidur H. Magnusdottir<\/b>, angel investor and founder of Nordic Ignite, as well as being the CEO of Maggar.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Honorary Award 2025 \u2013 Meniga<\/h2>

Finally got <\/span>Meniga<\/b> Gulleggisn Honorary Award 2025<\/b> for their outstanding contribution to Icelandic entrepreneurship. Meniga participated in the Gulleggin in 2009, was among the top 10 but did not win a prize. Since then, they have achieved great success and established themselves as a leading company in their field. Sigr\u00ed\u00f0ur Mogensen, Chairman of the Board of KLAK, presented the award, and \u00c1sgeir \u00d6. \u00c1sgeirsson, Vigg\u00f3 \u00c1sgeirsson and Georg L\u00fa\u00f0v\u00edksson, founders of Meniga, accepted it and addressed the audience.<\/span><\/p>

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The future is truly bright for Icelandic entrepreneurship<\/span><\/h2>

The Golden Egg 2025 highlights the importance of entrepreneurship in Iceland and demonstrates how crucial the support of sponsors and experts is for the continued development of new ideas. The competition shows that Icelandic entrepreneurship is flourishing and the future is full of exciting opportunities.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

F\u00f6studaginn 14. febr\u00faar s.l. f\u00f3r fram lokakeppni Gulleggsins 2025, st\u00e6rstu frumkv\u00f6\u00f0lakeppni landsins, \u00fear sem n\u00fdst\u00e1rlegar vi\u00f0skiptahugmyndir gl\u00f6ddu gesti \u00ed sal og \u00ed beinni \u00fatsendingu \u00e1 visir.is. Keppnin var haldin \u00ed h\u00e1t\u00ed\u00f0arsal Gr\u00f3sku \u00fear sem stemningin var rafm\u00f6gnu\u00f0 og keppendur heillu\u00f0u \u00e1horfendur og d\u00f3mara upp \u00far sk\u00f3num. Vinningshafar Gulleggsins 2025\u200b 1.s\u00e6ti \u2013 Sagareg: 2.000.000 kr. \u00ed […]<\/p>\n","protected":false},"author":25,"featured_media":15060,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wds_primary_category":10,"wds_primary_project":0,"footnotes":""},"categories":[10],"tags":[],"project":[],"birta":[],"class_list":["post-15058","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gulleggid"],"acf":{"tengd_verkefni":null},"_links":{"self":[{"href":"https:\/\/klak.is\/en\/wp-json\/wp\/v2\/posts\/15058","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/klak.is\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/klak.is\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/klak.is\/en\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/klak.is\/en\/wp-json\/wp\/v2\/comments?post=15058"}],"version-history":[{"count":0,"href":"https:\/\/klak.is\/en\/wp-json\/wp\/v2\/posts\/15058\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/klak.is\/en\/wp-json\/wp\/v2\/media\/15060"}],"wp:attachment":[{"href":"https:\/\/klak.is\/en\/wp-json\/wp\/v2\/media?parent=15058"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/klak.is\/en\/wp-json\/wp\/v2\/categories?post=15058"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/klak.is\/en\/wp-json\/wp\/v2\/tags?post=15058"},{"taxonomy":"project","embeddable":true,"href":"https:\/\/klak.is\/en\/wp-json\/wp\/v2\/project?post=15058"},{"taxonomy":"birta","embeddable":true,"href":"https:\/\/klak.is\/en\/wp-json\/wp\/v2\/birta?post=15058"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}