{"id":158507,"date":"2026-02-16T14:51:31","date_gmt":"2026-02-16T14:51:31","guid":{"rendered":"https:\/\/klak.is\/?p=158507"},"modified":"2026-02-16T14:52:24","modified_gmt":"2026-02-16T14:52:24","slug":"vel-heppnadur-masterclass-gulleggsins","status":"publish","type":"post","link":"https:\/\/klak.is\/en\/vel-heppnadur-masterclass-gulleggsins\/","title":{"rendered":"Vel heppna\u00f0ur Masterclass Gulleggsins"},"content":{"rendered":"

Vel heppna\u00f0ur Masterclass Gulleggsins: tveir \u00fe\u00e9ttskipa\u00f0ar dagar af fr\u00e6\u00f0slu, handlei\u00f0slu og tengslamyndun<\/p>\n\n\n\n

Masterclass Gulleggsins f\u00f3r fram helgina 30.\u201331. jan\u00faar \u00ed Gr\u00f3sku og \u00ed beinu streymi og t\u00f3kst einstaklega vel. Fj\u00f6ldi frumkv\u00f6\u00f0la og hugmynda\u00adsmi\u00f0a n\u00fdtti t\u00e6kif\u00e6ri\u00f0 til a\u00f0 vinna markvisst me\u00f0 vi\u00f0skiptahugmyndir s\u00ednar, f\u00e1 faglega handlei\u00f0slu og efla tengsl vi\u00f0 a\u00f0ra \u00fe\u00e1tttakendur og s\u00e9rfr\u00e6\u00f0inga \u00ed n\u00fdsk\u00f6punarumhverfinu.<\/p>\n\n\n\n

Dagskr\u00e1in var h\u00f6nnu\u00f0 til a\u00f0 lei\u00f0a \u00fe\u00e1tttakendur \u00ed gegnum alla lykil\u00fe\u00e6tti g\u00f3\u00f0s pitch deck \u2013 fr\u00e1 fyrstu hugmynd a\u00f0 teymi og fj\u00e1rm\u00f6gnun. \u00c1 f\u00f6studeginum h\u00f3fst dagskr\u00e1in me\u00f0 opnun KLAK \u00fear sem \u00fe\u00e1tttakendur undirbjuggu sig fyrir tveggja daga vinnusmi\u00f0ju. S\u00ed\u00f0an var fari\u00f0 beint \u00ed kjarnann: Sirr\u00fd f\u00f3r yfir hvernig \u00e1 a\u00f0 koma r\u00e9tt fram, \u00feannig a\u00f0 lausnin n\u00e1i strax athygli, Freyr greindi \u201evandam\u00e1li\u00f0\u201c og hj\u00e1lpa\u00f0i teymum a\u00f0 sk\u00fdra s\u00e1rsaukapunkta markh\u00f3psins, Gu\u00f0r\u00fan fr\u00e1 Keeps t\u00f3k fyrir \u201evi\u00f0skiptavin og marka\u00f0\u201c og hj\u00e1lpa\u00f0i \u00fe\u00e1tttakendum a\u00f0 skilgreina markh\u00f3pa og st\u00e6r\u00f0 marka\u00f0ar.<\/p>\n\n\n\n

S\u00ed\u00f0ar um daginn fjalla\u00f0i G\u00edsli Ragnar fr\u00e1 KPMG um \u201eAI \/ Why now\u201c og s\u00fdndi hvernig t\u00e6knibreytingar og gervigreind skapa n\u00fd t\u00e6kif\u00e6ri fyrir sprota. \u00de\u00e1 leiddi Kristinn Ankeri vinnu um \u201elausnina\u201c og hvernig best er a\u00f0 \u00fatsk\u00fdra vir\u00f0i v\u00f6runnar \u00e1 sk\u00fdran og tr\u00faver\u00f0ugan h\u00e1tt, \u00e1\u00f0ur en Harpa fr\u00e1 Hoobla f\u00f3r yfir \u201eteymi\u00f0\u201c og mikilv\u00e6gi \u00feess a\u00f0 draga fram styrkleika og hlutverk hvers og eins. Deginum lauk me\u00f0 innbl\u00e1sinni \u201eWhy now?\u201c stofnendas\u00f6gu fr\u00e1 Erlingi hj\u00e1 Controlant, \u00fear sem hann mi\u00f0la\u00f0i d\u00fdrm\u00e6tri reynslu af uppbyggingu hra\u00f0vaxtarfyrirt\u00e6kis.<\/p>\n\n\n\n

\u00c1 laugardeginum var f\u00f3kusinn f\u00e6r\u00f0ur enn frekar yfir \u00ed fj\u00e1rfestas\u00fdn og n\u00e6stu skref \u00ed \u00fer\u00f3un sprota. Eftir opnun KLAK t\u00f3k Alma fr\u00e1 HEIMA vi\u00f0 og s\u00fdndi \u00ed verki \u201ehvernig \u00e1 a\u00f0 gera fj\u00e1rfestakynningu\u201c sem talar til fj\u00e1rfesta og undirstrikar v\u00f6xt og t\u00e6kif\u00e6ri. Ey\u00fe\u00f3r fr\u00e1 Hopp fjalla\u00f0i um \u201esamkeppni\u201c og hvernig sprotar geta byggt raunverulegt samkeppnisforskot, og Sunna f\u00f3r yfir \u201etekju- og kostna\u00f0ar\u00e1\u00e6tlun\u201c og ger\u00f0i fl\u00f3knar fj\u00e1rm\u00e1laspurningar a\u00f0gengilegar og hagn\u00fdtar.<\/p>\n\n\n\n

Eftir h\u00e1degishl\u00e9 deildi Gu\u00f0j\u00f3n \u00far SagaReg reynslus\u00f6gu sinni og tala\u00f0i um sveigju, \u00ferautseigju og l\u00e6rd\u00f3m \u00e1 lei\u00f0 frumkv\u00f6\u00f0ulsins. \u00de\u00e1 t\u00f3k \u00c1sta S\u00f3llilja vi\u00f0 me\u00f0 s\u00f3faspjall um \u201efj\u00e1rm\u00f6gnun\u201c \u00fear sem fulltr\u00faar \u00far sprota- og styrkjavistkerfinu, fr\u00e1 RANN\u00cdS, Kr\u00edu og MGMT, f\u00f3ru yfir raunh\u00e6far lei\u00f0 til a\u00f0 fj\u00e1rmagna n\u00e6stu skref \u00ed uppbyggingu sprota.<\/p>\n\n\n\n

Dagskr\u00e1nni lauk svo \u00e1 opnu svi\u00f0i og l\u00e9ttu \u201ehappy hour\u201c \u00fear sem \u00fe\u00e1tttakendur fengu a\u00f0 \u00e6fa lyftukynningar, pr\u00f3fa hugmyndir s\u00ednar \u00ed \u00f6ruggu umhverfi.<\/p>\n\n\n\n

Vir\u00f0isaukinn fyrir \u00fe\u00e1tttakendur felst ekki a\u00f0eins \u00ed fr\u00e6\u00f0slunni heldur \u00ed \u00fev\u00ed a\u00f0 fara me\u00f0 hugmyndina \u00ed gegnum heildst\u00e6tt ferli. Eftir Masterclass standa teymi eftir me\u00f0 fyrstu dr\u00f6g af pitch deck, betur \u00fatf\u00e6r\u00f0 vandam\u00e1l og lausn, sk\u00fdrari mynd af marka\u00f0i og vi\u00f0skiptavinum, raunh\u00e6far tekju- og kostna\u00f0ar\u00e1\u00e6tlanir og betri skilning \u00e1 \u00fev\u00ed hvernig n\u00e1lgast m\u00e1 fj\u00e1rfesta og styrki. Jafnframt fengu \u00feau a\u00f0 kynnast \u00f6\u00f0rum frumkv\u00f6\u00f0lum, deila \u00e1skorunum og l\u00e6rd\u00f3mi og kynnast styrku stu\u00f0ningsneti s\u00e9rfr\u00e6\u00f0inga og lei\u00f0beinenda.<\/p>\n\n\n\n

Me\u00f0fylgjandi eru myndir fr\u00e1 Masterclass og uppt\u00f6kur af fyrirlestrum, \u00feannig a\u00f0 \u00fe\u00e1tttakendur geta rifja\u00f0 upp lykilatri\u00f0i og \u00feeir sem komust ekki \u00ed Gr\u00f3sku a\u00f0 \u00feessu sinni geta fylgst me\u00f0 og undirb\u00fai\u00f0 sig fyrir n\u00e6stu skref \u00ed Gullegginu. Masterclass er fyrsta st\u00f3ra st\u00f6kk \u00fe\u00e1tttakenda \u00ed \u00e1tt a\u00f0 \u00fev\u00ed a\u00f0 umbreyta hugmynd \u00ed raunverulegt sprotafyrirt\u00e6ki \u2013 og ni\u00f0urst\u00f6\u00f0urnar \u00ed \u00e1r s\u00fdna a\u00f0 mikill kraftur og hugvit b\u00fdr \u00ed n\u00e6stu kynsl\u00f3\u00f0 \u00edslenskra frumkv\u00f6\u00f0la.<\/p>\n\n\n\n

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