{"id":221497,"date":"2026-05-18T10:49:00","date_gmt":"2026-05-18T10:49:00","guid":{"rendered":"https:\/\/klak.is\/?p=221497"},"modified":"2026-10-22T15:54:14","modified_gmt":"2026-10-22T15:54:14","slug":"verslo-sigrar-fyrirtaekjasmidju-ja-iceland","status":"publish","type":"post","link":"https:\/\/klak.is\/en\/verslo-sigrar-fyrirtaekjasmidju-ja-iceland\/","title":{"rendered":"Versl\u00f3 wins JA Iceland Business Workshop"},"content":{"rendered":"

Young entrepreneurial team from Versl\u00f3 wins JA Iceland Business Workshop with educational board game<\/p>\n\n\n\n

The company Know the Country! from the Icelandic School of Commerce emerged as the winner of the Young Entrepreneurs Business Workshop \u2013 JA Iceland and was chosen as the company of the year 2026. The project consists of an educational and fun board game where players compete to recognize the locations of famous places in Iceland and learn about their country along the way.<\/p>\n\n\n\n

The aim of the game is to combine entertainment and education and to arouse curiosity about the geography and culture of Iceland in a lively and accessible way. The owners and founders of Get to Know the Country! are five students at the Icelandic School of Business: Petra Bj\u00f6rk Valdimarsd\u00f3ttir, Thelma Kristbj\u00f6rg B\u00e6ringsd\u00f3ttir, Hera Bj\u00f6rt A\u00f0alsteinsd\u00f3ttir, Tinna Bj\u00f6rg J\u00f3hannsd\u00f3ttir and Hanna Falksd\u00f3ttir Kr\u00fcger.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Strong innovation from an Icelandic high school<\/h2>\n\n\n\n

Young Entrepreneurs\u2019 Workshop \u2013 JA Iceland is a powerful entrepreneurship process for high school students where students start, run and close their own real businesses over the course of one semester. This year, around 620 students participated and founded 150 companies across the country. Of these, 40 companies from 17 high schools were selected as finalists and competed for the title of Company of the Year 2026 at a harvest festival at Arion Bank\u2019s headquarters.<\/p>\n\n\n\n

This time it was \u00deekktu laland\u00edk! that stood out with a clear idea, high-quality execution, and a strong vision of how gamification can be used to increase knowledge and connections with Icelandic society and landscape.<\/p>\n\n\n\n

Iceland's representatives at Europe's largest innovation competition<\/h2>\n\n\n\n

With the victory in the Company Workshop, Know the Country! will compete on behalf of Iceland at the European Young Entrepreneurs' Competition, GEN_E 2026, which will take place in Riga, Latvia, from 7 to 10 July. Around 400,000 students entered the competition in over 40 European countries, and only one team will be selected from each country to compete for the title of "Junior Achievement Company of the Year \u2013 GEN_E 2026".<\/p>\n\n\n\n

It is extremely important for the Icelandic innovation environment that young people have the opportunity to test themselves, receive guidance and stand on stage with their ideas \u2013 both at home and internationally. The participation of Get to Know the Country! at GEN_E 2026 is a clear indication of the strength and ambition of young entrepreneurs in Iceland.<\/p>\n\n\n\n

KLAK wishes you the warmest congratulations on Know the Land!<\/h2>\n\n\n\n

At KLAK \u2013 Icelandic Startups, we are proud to see such strong entrepreneurial activity emerging within high schools. Projects like Get to Know the Country! show what happens when creativity, entrepreneurial thinking, and good guidance come together \u2013 and how innovation can have both educational and societal value.<\/p>\n\n\n\n

We sincerely congratulate P\u00e9tra Bj\u00f6rk, Thelma Kristbj\u00f6rg, Hera Bj\u00f6rt, Tinna Bj\u00f6rg and Hanna Falksd\u00f3ttir Kr\u00fcger, along with their teachers and mentors at the Icelandic School of Business, on their success. We look forward to following the journey of Know the Land! at GEN_E 2026 and the continued development of the project.<\/p>\n\n\n\n

KLAK also encourages all young people with ideas \u2013 big or small \u2013 to utilize the diverse resources available in the innovation environment, gain experience, dare to try their hand and learn along the way. This is exactly how the next generation of startups will be created.<\/p>","protected":false},"excerpt":{"rendered":"

Ungt frumkv\u00f6\u00f0lateymi \u00far Versl\u00f3 sigrar Fyrirt\u00e6kjasmi\u00f0ju JA Iceland me\u00f0 fr\u00e6\u00f0andi bor\u00f0spili Fyrirt\u00e6ki\u00f0 \u00deekktu landi\u00f0! \u00far Verslunarsk\u00f3la \u00cdslands st\u00f3\u00f0 uppi sem sigurvegari \u00ed Fyrirt\u00e6kjasmi\u00f0ju Ungra frumkv\u00f6\u00f0la \u2013 JA Iceland og var vali\u00f0 fyrirt\u00e6ki \u00e1rsins 2026. Verkefni\u00f0 felst \u00ed fr\u00e6\u00f0andi og skemmtilegu bor\u00f0spili \u00fear sem leikmenn keppast vi\u00f0 a\u00f0 \u00feekkja sta\u00f0setningar \u00feekktra sta\u00f0a \u00e1 \u00cdslandi og l\u00e6ra […]<\/p>\n","protected":false},"author":25,"featured_media":221502,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wds_primary_category":10,"wds_primary_project":0,"footnotes":""},"categories":[10,213],"tags":[35],"project":[1275,1263],"birta":[],"class_list":["post-221497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gulleggid","category-klak","tag-gulleggid","project-gulleggid","project-klak"],"acf":{"tengd_verkefni":""},"_links":{"self":[{"href":"https:\/\/klak.is\/en\/wp-json\/wp\/v2\/posts\/221497","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/klak.is\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/klak.is\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/klak.is\/en\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/klak.is\/en\/wp-json\/wp\/v2\/comments?post=221497"}],"version-history":[{"count":0,"href":"https:\/\/klak.is\/en\/wp-json\/wp\/v2\/posts\/221497\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/klak.is\/en\/wp-json\/wp\/v2\/media\/221502"}],"wp:attachment":[{"href":"https:\/\/klak.is\/en\/wp-json\/wp\/v2\/media?parent=221497"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/klak.is\/en\/wp-json\/wp\/v2\/categories?post=221497"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/klak.is\/en\/wp-json\/wp\/v2\/tags?post=221497"},{"taxonomy":"project","embeddable":true,"href":"https:\/\/klak.is\/en\/wp-json\/wp\/v2\/project?post=221497"},{"taxonomy":"birta","embeddable":true,"href":"https:\/\/klak.is\/en\/wp-json\/wp\/v2\/birta?post=221497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}