{"id":268430,"date":"2026-10-06T14:00:00","date_gmt":"2026-10-06T14:00:00","guid":{"rendered":"https:\/\/klak.is\/?p=268430"},"modified":"2026-10-06T12:11:33","modified_gmt":"2026-10-06T12:11:33","slug":"value-solutions-in-the-foreground-at-a-workshop-with-lars-vestergaard","status":"publish","type":"post","link":"https:\/\/klak.is\/en\/virdi-lausna-i-forgrunni-a-vinnustofu-med-lars-vestergaard\/","title":{"rendered":"The value of solutions in the foreground in a workshop with Lars Vestergaard"},"content":{"rendered":"<p class=\"wp-block-paragraph\">KLAK held the workshop today, October 6th. <em>Value Proposition Based Enterprise Selling Workshop<\/em> for entrepreneurs who have participated in KLAK projects. Lars Vestergaard, who came from Copenhagen, led the workshop, where the focus was on communicating the value of solutions in a clear and convincing way.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entrepreneurs know their own solutions well, but how do they show others why they matter? That question was at the forefront of the workshop. Whether the conversation is with a potential customer, partner or investor, it needs to be clear what need the solution meets and what benefits it creates.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The workshop gave participants the opportunity to identify and refine the value of their companies&#039; core business. They worked to tailor their messages to different audiences, practice presentations to other entrepreneurs, and use direct feedback to strengthen both content and presentation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Lars has worked with thousands of startups to define and communicate the value of their solutions. In the two-hour workshop, he used that experience to encourage participants to make their messages more concise and deliver them with confidence.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The workshop was primarily based on experience in B2B and corporate sales, but the topics were also useful for direct-to-consumer entrepreneurs. The goal was to support them in connecting their solutions to the needs of the interviewee and taking the next step in the business conversation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>KLAK h\u00e9lt \u00ed dag, 6. okt\u00f3ber, vinnustofuna Value Proposition Based Enterprise Selling Workshop fyrir frumkv\u00f6\u00f0la sem hafa teki\u00f0 \u00fe\u00e1tt \u00ed verkefnum KLAK. Lars Vestergaard, sem kom fr\u00e1 Kaupmannah\u00f6fn, leiddi vinnustofuna \u00fear sem \u00e1herslan var \u00e1 a\u00f0 mi\u00f0la vir\u00f0i lausna me\u00f0 sk\u00fdrum og sannf\u00e6randi h\u00e6tti. Frumkv\u00f6\u00f0lar \u00feekkja eigin lausnir vel, en hvernig s\u00fdna \u00feeir \u00f6\u00f0rum hvers [&hellip;]<\/p>\n","protected":false},"author":25,"featured_media":268432,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wds_primary_category":213,"wds_primary_project":0,"footnotes":""},"categories":[213],"tags":[],"project":[],"birta":[],"class_list":["post-268430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-klak"],"acf":{"tengd_verkefni":""},"_links":{"self":[{"href":"https:\/\/klak.is\/en\/wp-json\/wp\/v2\/posts\/268430","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/klak.is\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/klak.is\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/klak.is\/en\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/klak.is\/en\/wp-json\/wp\/v2\/comments?post=268430"}],"version-history":[{"count":0,"href":"https:\/\/klak.is\/en\/wp-json\/wp\/v2\/posts\/268430\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/klak.is\/en\/wp-json\/wp\/v2\/media\/268432"}],"wp:attachment":[{"href":"https:\/\/klak.is\/en\/wp-json\/wp\/v2\/media?parent=268430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/klak.is\/en\/wp-json\/wp\/v2\/categories?post=268430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/klak.is\/en\/wp-json\/wp\/v2\/tags?post=268430"},{"taxonomy":"project","embeddable":true,"href":"https:\/\/klak.is\/en\/wp-json\/wp\/v2\/project?post=268430"},{"taxonomy":"birta","embeddable":true,"href":"https:\/\/klak.is\/en\/wp-json\/wp\/v2\/birta?post=268430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}