{"id":5329,"date":"2023-02-02T16:32:33","date_gmt":"2023-02-02T16:32:33","guid":{"rendered":"https:\/\/klak.is\/?p=5329"},"modified":"2023-02-08T11:38:27","modified_gmt":"2023-02-08T11:38:27","slug":"top-10-selected-in-the-final-competition-of-the-goldenleg-2023","status":"publish","type":"post","link":"https:\/\/klak.is\/en\/topp-10-valin-i-lokakeppni-gulleggsins-2023\/","title":{"rendered":"The top 10 chosen in the final competition of Gullegg 2023"},"content":{"rendered":"
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The Gullegg final will take place on February 10 in Gr\u00f3ska and will be broadcast live on visir.is.<\/p>\n\n\n\n

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A review group that includes over 70 experienced people from the business world and the innovation scene reviewed 101 ideas from aspiring entrepreneurs and has now selected the Top 10 that will compete for the Golden Leg 2023.<\/p>\n\n\n\n

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Gulleggi\u00f0 is the biggest and oldest entrepreneurial competition in Iceland, and many start-ups have taken their first steps there, including Controlant, Meniga and SolidClouds.<\/p>\n\n\n\n

<\/div>\n\n\n\n

\u00c1sa Mar\u00eda \u00de\u00f3rhallsd\u00f3ttir, Gullegg project manager<\/p>\n\n\n\n

<\/div>\n\n\n\n

"I congratulate the teams for making it through to Gulleggi\u00f0. It's really exciting to see how diverse the group is and the different ideas behind each team. It's always hard to say no and this year it was extremely painful because the ideas and entrepreneurs were really cool and we encourage people to continue even though we didn't make it this time<\/em>"<\/p>\n\n\n\n

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Workshops for the Top 10 teams will begin this weekend and they will go through rigorous training before they take to the big stage in Greece on February 10th. Emphasis will be placed on how they go about starting a business and what factors need to be considered when putting an idea into practice in a successful way.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Aurora Interactive<\/strong><\/p>\n\n\n\n

Dion Duff, Fri\u00f0rik Sn\u00e6r T\u00f3masson, Halld\u00f3r <\/em>Heidberg<\/p>\n\n\n\n

"Production of a third-person action adventure video game."<\/p>\n\n\n\n

<\/div>\n\n\n\n

Bambal\u00f3 babysitting<\/strong><\/p>\n\n\n\n

Anita \u00cdsey, Rebekka Levin<\/em><\/p>\n\n\n\n

"Bambal\u00f3 Babysitting (smart app). For Icelandic families who<\/p>\n\n\n\n

 need babysitting for one evening now and then without getting<\/p>\n\n\n\n

 guilty conscience.\u201d<\/p>\n\n\n\n

<\/div>\n\n\n\n

Better sex<\/strong><\/p>\n\n\n\n

Sigga D\u00f6gg, S\u00e6var Eyj\u00f3lfsson<\/em><\/p>\n\n\n\n

"Electronic adult sexuality education in English on a streaming service."<\/p>\n\n\n\n

<\/div>\n\n\n\n

Ezze<\/strong><\/p>\n\n\n\n

\u00de\u00f3ra \u00d3lafsd\u00f3ttir, Donna Cruz<\/em><\/p>\n\n\n\n

"App to buy, sell, donate or have an auction of your own property in.<\/p>\n\n\n\n

 Just as user-friendly and algorithmic as using, for example, Instagram."<\/p>\n\n\n\n

<\/div>\n\n\n\n

PellisCol<\/strong><\/p>\n\n\n\n

\u00cdris Bj\u00f6rk Marteinsd\u00f3ttir,  Ivar \u00d6rn Marteinsson<\/em><\/em><\/p>\n\n\n\n

"PellisCol plans to be the first in Iceland to develop a Spa<\/p>\n\n\n\n

 skin care products with Icelandic collagen, collagen that is processed<\/p>\n\n\n\n

 codfish.\u201d<\/p>\n\n\n\n

<\/div>\n\n\n\n

S\u00e1pulestin<\/strong><\/p>\n\n\n\n

Alda Leifsd\u00f3ttir, El\u00edsabet Halld\u00f3rsd\u00f3ttir<\/em><\/p>\n\n\n\n

"Let's turn garbage into gold. We recycle used frying oil into eco-friendly ones<\/p>\n\n\n\n

 luxury soap. The soap train goes around the country, picking up second-hand goods<\/p>\n\n\n\n

 oil in restaurants and specially designed soaps for rural areas and parts of the country."<\/p>\n\n\n\n

<\/div>\n\n\n\n

Snux<\/strong><\/p>\n\n\n\n

Harpa Hjartard\u00f3ttir<\/em><\/p>\n\n\n\n

"Silicone pad intended as a support to stop taking<\/p>\n\n\n\n

 nicotine pouch in the lip. Nicotine pads destroy gums and are very<\/p>\n\n\n\n

 addictive.\u201d<\/p>\n\n\n\n

<\/div>\n\n\n\n

SoFo Software <\/strong><\/p>\n\n\n\n

Fj\u00f6lnir \u00derastarson, \u00de\u00f3rarinn Sigurvin Gunnarsson, Fri\u00f0rik \u00d6rn Gunnarsson<\/em>
"SoFo is a social network for investors. With SoFo, people can share<\/p>\n\n\n\n

 recommendations, followed property and people, and rose to the top."<\/p>\n\n\n\n

<\/div>\n\n\n\n

Soultech<\/strong><\/p>\n\n\n\n

Dav\u00ed\u00f0 Haraldsson, Stef\u00e1n \u00d3lafsson, P\u00e9tur \u00d6rn J\u00f3nsson, Brynd\u00eds J\u00f3hannsd\u00f3ttir, Hrefna L\u00edf \u00d3lafsd\u00f3ttir<\/em><\/p>\n\n\n\n

"A small program where everyone can go through psychological treatments. Software that assists psychologists in providing treatments."<\/p>\n\n\n\n

<\/div>\n\n\n\n

Stitch hero<\/strong><\/p>\n\n\n\n

\u00de\u00f3rey R\u00fanarsd\u00f3ttir<\/em>, Marta Schluneger<\/em><\/p>\n\n\n\n

"Knitting pattern design software."<\/p>\n\n\n\n

<\/div>\n\n\n\n

The Gulleggi\u00f0 entrepreneur competition is held by KLAK - Icelandic Startups and has been held annually since 2008. The purpose is for new ideas to gain traction and experienced entrepreneurs, investors and experts come to the competition every year and provide guidance and feedback. <\/p>\n\n\n\n

The main sponsor of Gullegg 2023 is Landsbankinn, which has been involved in the project from the beginning, but other sponsors include Controlant, Origo, HVIN, Reykjav\u00edkurborg, Hugverkastofa, Advania, Marel, Eyrir Invest, \u00cdslandstofa, T\u00e9knisendev\u00e4\u00f0irsj\u00f6\u00f0urinn, Crowberry capital, KPMG, \u00d6lger\u00f0in, Brunnur, Kvika eignastil\u00f0ur , Gr\u00f3ska, Frumtak ventures, V\u00f6r\u00f0ur as well as the University of Reykjav\u00edk, the University of Akureyri and the University of Iceland.<\/p>","protected":false},"excerpt":{"rendered":"

Lokakeppni Gulleggsins fer fram \u00feann 10. febr\u00faar \u00ed Gr\u00f3sku og \u00ed beinni \u00fatsendingu \u00e1 visir.is. R\u00fdnih\u00f3pur sem telur yfir 70 einstaklingar reyndra a\u00f0ila \u00far atvinnul\u00edfinu og n\u00fdsk\u00f6punarsenunni f\u00f3ru yfir 101 hugmyndir fr\u00e1 upprennandi frumkv\u00f6\u00f0lum og er n\u00fa b\u00fai\u00f0 a\u00f0 velja \u00feau Topp 10 sem keppast um Gulleggi\u00f0 2023. Gulleggi\u00f0 er st\u00e6rsta og elsta frumkv\u00f6\u00f0lakeppni \u00cdslands […]<\/p>\n","protected":false},"author":25,"featured_media":5330,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wds_primary_category":0,"wds_primary_project":0,"footnotes":""},"categories":[10],"tags":[531,309,691,692,693,664,312,663,661,694,42,702,49,35,195,608,192,567,563,279,130,160,47,665,45,575,50,191,695,96,696,697,698,690,699,110,700,701,566],"project":[],"birta":[],"class_list":["post-5329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gulleggid","tag-advania","tag-asa-maria-thorhallsdottir","tag-aurora-interactive","tag-bambalo-barnapossun","tag-better-sex","tag-brunnur","tag-controlant","tag-crowberry-capital","tag-eyrir-invest","tag-ezze","tag-frumkvodlakeppni","tag-frumtak-ventures","tag-groska","tag-gulleggid","tag-haskoli-islands","tag-haskolinn-a-akureyri","tag-haskolinn-i-reykjavik","tag-hugverkastofa","tag-hvin","tag-islandsstofa","tag-klak","tag-klak-icelandic-startups-2","tag-kpmg","tag-kvika-eignastyring","tag-marel","tag-meniga","tag-olgerdin","tag-origo","tag-pelliscol","tag-reykjavikurborg","tag-sapulestin","tag-snux","tag-sofo-software","tag-solidclouds","tag-soultech","tag-sprotafyrirtaeki","tag-stitch-hero","tag-taeknithrounarsjodurinn","tag-vordur"],"acf":{"tengd_verkefni":null},"_links":{"self":[{"href":"https:\/\/klak.is\/en\/wp-json\/wp\/v2\/posts\/5329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/klak.is\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/klak.is\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/klak.is\/en\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/klak.is\/en\/wp-json\/wp\/v2\/comments?post=5329"}],"version-history":[{"count":0,"href":"https:\/\/klak.is\/en\/wp-json\/wp\/v2\/posts\/5329\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/klak.is\/en\/wp-json\/wp\/v2\/media\/5330"}],"wp:attachment":[{"href":"https:\/\/klak.is\/en\/wp-json\/wp\/v2\/media?parent=5329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/klak.is\/en\/wp-json\/wp\/v2\/categories?post=5329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/klak.is\/en\/wp-json\/wp\/v2\/tags?post=5329"},{"taxonomy":"project","embeddable":true,"href":"https:\/\/klak.is\/en\/wp-json\/wp\/v2\/project?post=5329"},{"taxonomy":"birta","embeddable":true,"href":"https:\/\/klak.is\/en\/wp-json\/wp\/v2\/birta?post=5329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}