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Find solutions that support sustainable development and the circular economy

Iceland has a clear advantage with a supply of renewable energy and a unique opportunity to become an international leader in environmental matters   

Hringiða is a business accelerator with a focus on sustainability and aims to highlight, promote and support innovative projects at an early stage.

Hringiða focuses on organized workshops and meetings with experts from the KLAK Venture Mentoring Service (VMS). The guidance provided by these mentors significantly increases the likelihood of startup success, benefiting Icelandic society.

Hringiða's mission is to promote the establishment of powerful companies in Iceland that are based on the concept of the circular economy, create valuable and interesting jobs and deliver results in environmental and climate matters in Iceland.

This is a process where up to ten start-up projects in the early stages are given access to a wide network of mentors from the business world and targeted training.

Hringiða is managed by KLAK - Icelandic Startups, which has long been dedicated to supporting the development of business ideas and uniting stakeholders with value creation as a core principle.

Sponsors are the City of Reykjavík, the Ministry of the Environment, Energy and Climate, Orkuveitan, Faxaflóhafnir, Terra, Ölgerðin and the Icelandic Federation of Industries. Hringiða's partners are Rannís, Breið þróunarfélag, Evris, Sjávarklasinn, Grænvangur, Hugverkastofa, F6S and Hringrásarklasinn.

The application deadline in Hringiða expired on February 25, 2024.

Participants 2024

Nine early-stage start-ups participated in Hringiða 2024. 

Arctic Fibers

Arctic Fibers is transforming lupine in Iceland into accessible materials for the construction industry, textiles and more. By establishing a small plant fiber factory, we put agricultural raw materials back to work in a sustainable way. Our goals are to promote renewable agricultural practices, support the restoration of biological diversity and promote a circular economy here in Iceland. 

Circula

Circula recycles composite cardboard packaging such as Tetra Pak and uses it to produce green building boards with 80-90% less carbon footprint than other building boards. 100% recycling of waste streams in Iceland, where the product is a green construction material that meets the construction industry's goals of 55% less carbon footprint by 2030 and better.

Our goal is to offer our eco-friendly Ekko towing shutters that save an average of 7.5% of oil per hunt, which quickly saves the value of the shutters. In addition, the Ekkó tow shutters float over the bottom and protect the bottom living environment.

Flaff - the textile industry

Flöff plans to establish the first textile recycling center in Iceland, where unusable textiles are broken down and new value is created from them. Textile waste is a huge problem in the world and with this activity Flöff forms an important link in Iceland's circular economy.

Í djúpum

Today, much of horse manure in Iceland is disposed of, at great expense to the horse owners, without any use for it.

In order to stop the import of compost and manure, we aim to, with a certain processing process, make a quality product from the horse manure, which can be used in gardening, cultivation, etc. This product will increase the value of the product and will be sold in Iceland, but the technical know-how will be able to be exported to other countries.

Reklotek

Reklotek offers a software solution for the analysis of textile products for reuse or recycling. Reclotek makes sorting easier with the use of artificial intelligence, speeding up the process of sorting garments so they get to the right place.

RO

RÓ researches and designs sensible utility items with an emphasis on well-being and serenity, based on local ingredients. We hereby present the RÓSEMI Recliner, the Flóra Meditation Cushion and the RÓ Wool Mattress, made of wool, wood and plant colors.

SeaGrowth

SeaGrowth plans to produce bio-cultured fish pulp from fish cells for food production. The process is such that an initial sample is taken from a wild, healthy fish, the cells are isolated and grown in specially designed culture tanks. The resulting mass of fish will be sold to food processing companies that process the raw product into fish dishes ready for consumers.

Visttorg

Visttorg collects sustainability information for building products and puts it in an accessible digital format to simplify designers' understanding of how the choice of building materials affects the building's sustainability.

 

Agenda

Hringiða started on March 11, 2024 and lasted for 6 weeks.m discusses a process where nine start-up projects in the early stages have been given access to a wide network of mentors from the business world and targeted training. 

Hringiða focuses on organized workshops and meetings with experts from the KLAK Venture Mentoring Service (VMS). The guidance provided by these mentors significantly increases the likelihood of startup success, benefiting Icelandic society.

Agenda

Hringiða begins on March 11, 2024 and lasts for eight weeks and is a holiday over the Easter holiday. The program for Hringiða will be published soon.

Week 1

14.-15. March - European grants and teamwork

1

During the first week of the accelerator, the participants get to know each other and form relationships with each other. Lectures on European grants and Iceland's participation in the LIFE program. A workshop in effective teamwork. 

Week 2

21.-22. March- Needs analysis and investors

7

Workshop in needs analysis with Magnús Inga Óskarsson. Preparation for a conversation with investors. Visit to Grundartanga. 

Marketing workshop.

The first mentoring sessions take place. 

Week 3

28.-29. march

Call Noon - Event

Week 4

3.-7. April

Holiday week

Week 5

11.-13. April

Workshop in needs analysis. The teams present their projects to the shark tank and receive feedback. Conduct course with María Ellingsen to prepare participants for an event. Mentoring sessions. 

Week 6

18 - 19 April Action plan and attack on foreign markets

2

18-month action plan. Workshop in intellectual property law. A workshop in an attack on foreign markets. 

Week 7

25.-26. April - Inspiralia

4

Inspiralia comes to the country and holds a workshop and meets the teams in consulting meetings.

Week 8

2.-4. May - Action plan and investor presentations

5

Ranni's workshop on European grants and presentation training for Hringida's investor day. 

Mentors

KLAK VMS is part of Hringiða's program. KLAK's Venture Mentoring Service is one important link in Hringiða's support system. 

Hringiða's mentoring arrangement is based on the philosophy of the MIT Venture Mentoring Service, which has been developed for over two decades. Participants in Hringiða will meet with two to five different mentors at a time during the business accelerator.

Mentors

KLAK VMS – Mentoring service KLAK is one of the most important elements in the support system of the start-up community and is therefore part of Hringiða. 

Hringiða's mentoring arrangement is based on the philosophy of the MIT Venture Mentoring Service, which has been developing arrangements for over two decades. Participants in Hringiða will meet with two to five different mentors at a time during the business accelerator.

Ministry of Education and Children

Arnór Guðmundsson

be

Ágúst Freyr Takács Ingason

stratagem

Ása Karin Hólm

black peaks

Bárður Örn Gunnarsson

e4

Daddi Guðbergsson

Dagný Halldórsdóttir

Míla

Erik Figueras Torras

founder of the congregation

Georg Lúðvíksson

Faxaflóahafnir

Gunnar Tryggvason

Lagerinn iceland

Halldór Sigurjónsson

the university of bifrost

Haraldur Daði Ragnarsson

Kirstín Flygenring

University of Iceland

Kristin Vala Ragnarsdóttir

instrument

Kristján Schram

dynamic unit control

Peter Richter

the energy cluster

Rósbjörg Jónsdóttir

Controlant

Sævar Garðarsson

University of Iceland

Sandra Mjöll Jónsdóttir-Buch

national hospital

Sigurður Þórarinsson

Bravoearth

Vilborg Einarsdóttir

Steering committee

Sponsors' representatives form the project's steering committee. The project's steering group is, among other things, involved in reviewing applications and selecting the business ideas that are offered participation in the accelerator.

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City of Reykjavík

Hulda Hallgrímsdóttir

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City of Reykjavík

Óli Örn Eiríksson

1
Icelandic federation of industries

Nanna Elísa Jakobsdóttir

2
ICETEC

Guðbjörg Óskarsdóttir

Orkuveitan

Arna Pálsdóttir

orkuveitan

Birna Bragadóttir

4
MINISTRY OF ENVIRONMENT, ENERGY AND CLIMATE

Kjartan Ingvarsson

5
breið

Valdís Fjölnisdóttir

6
Ölgerðin

Málfríður Guðný Kolbeinsdóttir

Terra

Gróa Björg Baldvinsdóttir

Hringrásarklasinn

Thorbjörg Sandra Bakke

Faxaflóahafnir

Gunnar Tryggvason

steering group Hringida (1)
Evris

Anna Margrét Guðjónsdóttir

8
Grænvangur

Thorberg's night

Rannís

Björg María Oddsdóttir

steering group Hringida (3)
The energy cluster

Rósbjörg Jónsdóttir

sjávarklasinn

Thor Sigfússon

Sponsors

Partners

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