Business accelerators and workshops for entrepreneurs

Klak helps entrepreneurs realize their ideas, increases the number of start-up companies based on ingenuity and thus increases sustainable value creation in Iceland. We help startups grow domestically and internationally by accelerating their development and connecting them with experts, investors and other key players. Klak has long since established itself as a key player in the supportive environment for innovation in Iceland and strives to be a leading force in the grassroots of the entrepreneurial community.


Klak is a non-profit organization owned by the University of Iceland, the University of Reykjavík, Origo, the New Business Venture Fund and the Federation of Icelandic Industries. Klak's mission is to expand and support the community of entrepreneurs in Iceland with the aim of increasing the number of start-ups. 


Klak helps entrepreneurs from the first steps and has held the Gulleggið, the biggest entrepreneurial competition in the country since 2008. The Gulleggið is a competition at the idea level and an ideal platform for entrepreneurs who are starting their journey. 


Klak annually runs 3-4 business accelerators with different focuses and they are designed for teams that are well started in product development.


Klak is in active cooperation with the Technology Development Fund and twice a year receives Sprota grantees in a week-long workshop, and Klak connects grantees with suitable mentors who follow them for 6 months.


International work

Emphasis is placed on helping start-ups prepare for international growth and financing. A large part of it relates to strengthening cooperation with leading start-up communities abroad in a targeted way and drawing attention to excellent Icelandic start-ups to foreign investors and the media.


Klak is in active international cooperation and business accelerators are part of the GAN – Global Accelerator Network. Klak is also part of Nordic Scalers and Nordic Made, as well as our international representative sits on the board of Nordic Innovation.

The story

Klak was founded in 2000 and merged with Innovit in 2013. The combined company was named Klak Innovit, later Icelandic Startups and now again Klak – Icelandic Startups. Over the company's long history, hundreds of entrepreneurs have gone through accelerators or participated in the entrepreneurial competition Gullegginu. 


Startup SuperNova
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Executive Director

Ásta Sóllilja Guðmundsdóttir


861 3134
finance and quality manager

Sunna Halla Einarsdóttir


866 9203

international representative and project manager

Freyr Friðfinnsson


867 1942

director of KLAK VMS

Magnus Ingi Óskarsson


Project manager

Jenna Björk Guðmundsdóttir


693 0495

Project manager

Magnús Daði Eyjólfsson


787 1153

Project manager

Andrés Jakob Guðjónsson


775 1091

Project manager

Kolfinna Kristínardóttir


863 6345

Project representative

Ólöf Kristrún Pétursdóttir Blöndal


892 7716


Ernir Arnarson  


845 8551


chairman of KLAK - Icelandic Startups

Sigríður Mogensen

director of the industry and intellectual property division of the Swedish Industry Association
Vice chairman klak - icelandic startups

Hränn Greipsdóttir

executive director of the business innovation fund

management of KLAK - icelandic startups

Eyjólfur Ingi Ásgeirsson

associate professor at the University of Reykjavík

board klak - icelandic startups

Ólöf Vigdís Ragnarsdóttir

Head of Innovation at the University of Iceland
board klak - icelandic startups

Dröfn Guðmundsdóttir

Executive Director of Origo's Human Resources Department

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© 2023 KLAK Icelandic Startups

ID: 440500-2690