Coca Cola Europacific Partners in Iceland is the new sponsor of Gulleggsin, Iceland's largest entrepreneurial competition, but Gestur Steinþórsson, marketing director of alcoholic beverages at CCEP and Ásta Sóllilja Guðmundsdóttir, managing director of KLAK - Icelandic Startups sealed the partnership in Gróska recently.
Gulleggið, which has been held by KLAK - Icelandic Startups for many years, has established itself as one of the most popular entrepreneurial competitions in Iceland and has given many entrepreneurs a head start and a good way into the innovation environment in Iceland.
"We at Coca Cola in Iceland are proud to be able to support Gulleggin, which is a unique platform in this country to promote innovation and encourage people with business ideas to succeed. The collaboration fits well with our social strategy, as many of the ideas that arrive at Gulleggið can contribute to increasing progress in technology, sustainability and environmental issues, which will later benefit society as a whole. The long history of Gulleggin and the cool companies and ideas that have come through the platform shows how important a role the competition plays. We at Coca-Cola are very much looking forward to the cooperation in the coming years," says Anna Regína Björnsdóttir, CEO of Coca-Cola in Iceland.
Many companies have gone through Gulleggi, including Controlant, Taktikal, Meniga, PayAnalytics and Atmonia. The entire public is encouraged to take the first steps in the entrepreneurial community and transform an idea into a business opportunity by participating in Gulleggin.
"It is a great strength for Gulleggið, Iceland's largest entrepreneurial competition, to have had such a powerful sponsor as Coca Cola Europacific Partners in Iceland join us. KLAK – Icelandic Startups has been able to boast of getting good and strong partners in cooperation with Gulleggið and there is no change in that this year. We have opened registration for a preparatory course for the competition, and all entrepreneurs who have an idea are encouraged to register," says Ásta Sóllilja Guðmundsdóttir, managing director of KLAK - Icelandic Startups.
Pictured from left: Magnús Daði Eyjólfsson project manager of Gullegg, Anna Regína Björnsdóttir, CEO of Coca-Cola in Iceland, Ásta Sóllilja Guðmundsdóttir, manager of KLAK – Icelandic Startups and Gestur Steinþórsson, marketing director of alcoholic beverages at CCEP.