On December 17, KLAK – Icelandic Startups held a special event dedicated to Gulleggin, the country's largest startup competition. The event was two-part, reflecting on the history of the competition, which dates back to 2008, and introducing a new prize.
A new trophy, designed by Héðinn hf, the sponsor of the competition, using the Gulleggi logo, was formally presented and presented to all companies that have won the competition over the past 17 years and are still in operation. This trophy honours their contributions and achievements over time, and attendees were given the opportunity to watch as the prizes were presented to previous winners.
A special honorary award was also presented, the aim of which is to highlight that entrepreneurship is not only about winning the competition, but also about laying the foundation for future projects and overcoming challenges. The company Taktikal received an honorary award this time, and took Valur Þór Gunnarsson, co-founder of Taktikal, accepting the award on behalf of the company.
KLAK-Icelandic Startups focuses on nurturing Icelandic entrepreneurs and encourages everyone who is interested in participating in the Golden Egg to seize the opportunity and make their dreams come true.
Much development has taken place at Gulleggin over the years, including the Gulleggin Idea Race and the Gulleggin Masterclass, both of which are designed to help individuals see that everyone can become an entrepreneur and that their knowledge is valuable and could one day change the world.
Winners of the Golden Egg
The following teams were present at the event to receive the new artifact:
2008 Videntifier
Software company Videntifier specializes in advanced image and video analysis technology serving law enforcement and security agencies around the world. The technology is widely used today to identify illegal or harmful content online, including by Interpol.
2009 Controller
Controlant won the Golden Egg in 2009 and is now a global leader in the digital transformation of pharmaceutical supply chains. Controlant serves the pharmaceutical industry with automated, real-time solutions that ensure drug quality through temperature recording and monitoring, as well as response services using technologies such as the Internet of Things.
2011 Roro
The Lulla Doll from Róró helps children sleep better with dolls that mimic the presence of a person, as the doll contains a device that plays a recording of the mother's heartbeat and breathing during relaxation. The doll has gained much attention and popularity worldwide, and the project has received awards for its impact on children's well-being.
2016 Pay analytics
Pay analytics developed a software solution to perform salary analysis with the goal of reducing the gender pay gap. The system was not only developed to measure the gender pay gap, but also suggests actions to reduce it with an action plan and cost analysis. It is interesting to report that Pay Analytics was sold to the Swiss company Beqom at the end of last year, and it was the first Gulleggs company to be sold.
2017 Atmonia
Atmonia is developing a sustainable process for ammonia production that uses air, water and electricity to significantly reduce greenhouse gas emissions. With new technology, Atmonia produces ammonia and nitrate fertilizers close to users, which saves both costs and reduces the Earth's carbon footprint.
2018 Flow
Flow is a solution that enables people to practice effective meditation in immersive virtual reality. Inspired by the natural beauty of Iceland, Flow helps users release stress, increase focus, and promote positivity in the world.
2019 Dufl
Dufl enhances the fishing experience by developing new and reliable products for longline and net fishing vessels.
We shape the future of fishing with technology that enables fishermen to achieve greater efficiency and success in their work.
2020 Home
Heima is a small app that divides the chores and mental burden of household management equally between cohabitants. In addition, chores then become play within the household, thus greatly increasing happiness and household management.
2022 Tvik
The tech-savvy Icelandic teacher Tvík is an interactive teaching platform that supports the latest language technology methods to help those who are taking their first steps in learning Icelandic.
2023 Better sex
Better Sex is an adult streaming service that provides fun and professional information about sex. Better Sex is increasing access to quality education about sex and relationships all in one place.
2024 Sea Growth
Biotech company Sea Growth plans to grow fish food with the help of science by producing fish products from fish cells, so-called ecofish. They use Iceland's renewable energy to grow high-quality fish products without depleting the ocean's resources.
We strongly encourage everyone to register for Gulleggið and take the leap into the new year at https://gulleggid.is
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