Hringiða has officially begun in Lush

Hringiða 2022 - group photo of the teams

Hringiða formally began on April 25, and participants were invited to the premises Klak – Icelandic Startups in Gróska where the project managers of Vortex reviewed the eight-week schedule of the accelerator. Kolfinna Kristínardóttir, one of the people who manages the project on behalf of Klak, detailed all the main points, and participation was formally sealed by agreements.

Agility Power

"Agility Power enables large-scale electricity users by automating load planning and best bidding inn to market with system services. The company thus improves the utilisation of energy resources, reduces power shortages and increases the competitiveness of the electricity market."


"Imagine a world without trash. At Plogg-In, we want to encourage increased environmental awareness. With better IT tools and stronger communication systems, we can make the whole map green!."


"Reduce food waste and increase profits with GreenBytes – a restaurant planning tool that utilizes artificial intelligence to tell upcoming sales and make recommendations about what a restaurant should be ordering in for the coming days.""


"Sidewind aims to produce wind turbines placed in open containers. The wind turbine containers can use the side wind that would otherwise go to waste at sea for electricity generation for cargo ships."

Álvit ehf. (Gerosion)

"Álvit ehf. is developing a new environmentally friendly collar hall for electrolytic container smelters and in the process of developing an environmentally friendly successor to carbon tar steak, while carbon tar biscuits emit carcinogens during heating.'


"e1 is airbnb for electric car charging stations. With the e1 app or key, electric car owners should have access to all charging stations that can be either owned by individuals, landlords, companies or organizations."

ÝMIR Technologies

"Ýmir Technologies specializes in developing and producing solutions that put waste into value. This is based on patented processes that put profitable sustainability and affordable compliance at the forefront."

Management of the accelerator is in the hands Klak who has for many years provided assistance in the development of business ideas and brought together a group of stakeholders with value creation as a guiding principle. This is the first time Iceland have participated in the LIFE programme, so Klak in close collaboration with Inspiralia from Spain who are experts in European scholarships.

The project is led by Reykjavik Energy, the Ministry of Environment, Energy and Climate Change, the City of Reykjavík, Sorpa, Terra, Faxaflóahöfn, the Icelandic Industry Association and Ölgerðin.