The Gulleggsinn Idea Race took place the weekend of January 4–5, 2025 in Gróska, where university students from all over the country came together to develop innovative ideas and solve challenges from several Gulleggsinn sponsors. The first weekend of the year proved that young people are ready for the challenges of the new year, as participants arrived full of energy and creativity to tackle challenging tasks.
An invaluable addition to the bank of experience and network
The challenges of the event were as follows
Elko
Develop sustainable and profitable solutions that support a circular economy in the electronics industry.
City of Reykjavík
Ensure universal access to climate-related data to promote informed decision-making.
University of Iceland
Make scientific research results more accessible and easier to use for professionals and businesses.
Energy sales
Increase young people's awareness and understanding of the importance of electricity and its role in everyday life and a sustainable future.
Össur
Reuse offcuts from prosthetic leg production to reduce waste and increase sustainability.
Birgir Bragi Gunnþórsson, Jóhann Portal and Haukur Ingi S. Jónsson with the KLAK team
Number of good ideas
The winner of the Idea Sprint was the team Mutual reference, which developed a website that bridges the gap between science and society. The solution uses artificial intelligence to make scientific data more accessible and user-friendly, facilitating informed decision-making and increasing the visibility of research.
Special awards were given to Redness and The Energy Cat.
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- Redness introduced a solution that extends the life of home appliances by connecting consumers, technicians and electronics stores through a smart system. The solution helps consumers find repairers in a cost-effective and environmentally friendly way.
- The Energy Cat developed an idea for a smart app that monitors energy consumption and sends reminders, as well as creating incentives for consumers to distribute electrical loads and thus improve energy efficiency.
The Reddessa team
Sölvi Smárason, Jóel Jens Guðbjartsson, Vigdís Ásgeirsdóttir with Sófús Árni from Elko
The Energy Cat Team
Hólmfríður Sylvía Haraldsdóttir, Sunna Magný Guðmundsdóttir, Kristján Freyr Kristjánsson from 50 Skills, Ríkhardur Ólafsson and Valtýr Ingason
The Gulleggisn idea sprint is part of the preparation for Gulleggið, the country's largest entrepreneurship competition, to be held on February 14, 2025 in Gróska. The event marked a powerful start to a year of innovation as young people demonstrated their inexhaustible creativity and ambition to shape the future of Icelandic business.
Gulleggið, the country's largest entrepreneurship competition, has been run by KLAK-Icelandic Startups since 2008 and is held at the beginning of each year. The competition is specifically designed for innovation at the idea stage and is open to everyone, both idea creators and innovation enthusiasts who want to make a difference.
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