The circular economy at Reykjavík City Hall

Klak – Icelandic Startups hosted an event during Innovation Week where representatives of start-ups presented what solutions they see to speed up the implementation of the circular economy in Iceland. There was a houseful in Tjarnarsalur City Hall where representatives of the start-up companies took part in Shark Tank, but each of them was given three minutes to present their ideas and they then had to answer difficult questions from two "sharks", Margrét Ormslev Ásgeirsdóttir, investment manager at Brunni Ventures, and Gestur Pétursson, solanda Pyxis, about the projects.

There was also a roundtable where media commentator Gisli Marteinn Baldursson spoke to Minister for the Environment Guðlaug Þór Þórðarson, investor Bala Kamallakharan and Ragnheiður Magnúsdóttir, a specialist on the cycle economy.

The accused went far and wide on the greenisation of the world and how to accelerate the implementation of the circular economy in Iceland and promote a sustainable society. All the start-ups were highly praised by everyone at the roundtable and hopes are high for further developments in the field. The start-ups involved in the shark cage were Snerpa Power, Sidewind, AluminumVit, Ýmir Technologies, GreenBytes, Plogg-Inn and e1.

Posted in Morgunblaðið on May 21, page 11

 "It's great to see green tech entrepreneurs finally thinking on a bigger scale than ever and showing ambition abroad. These kinds of accelerators and events help them take the next steps and accelerate the technology's reaching the market. There is a great deal today with green solutions and Iceland should definitely be a model globally, providing a lot of experience and ingenuity in this area." Says Margrét Ormslev Ásgeirsdóttir, Chief Investment Officer at Brunni Ventures, and a mentor at Hringðu business accelerator with long experience in the energy and green industries.

Reference to Margaret Ormslev about the participation.