Knittable is Iceland's contribution to the Creative Business Cup 2024 

The preliminary competition of the Creative Business Cup was held for the first time in Iceland last Friday, and the start-up company Knittable was victorious. Nanna Einarsdóttir, the founder of the startup, will compete for the title for the best idea in the finals of the Creative Business Cup 2024 in Copenhagen next June. As a reward, Knittable received a flight to Copenhagen and accommodation, while the preliminary competition was organized by KLAK - Icelandic Startups and Íslandstofa.

The Creative Business Cup has a 12-year history where creative start-ups from over 80 countries compete for the title of best idea. The competition attracts creative startups from all over the world, and takes place in Copenhagen every year. Preliminaries have already been held around the world, but last year it was the start-up company NEBESYS from the Czech Republic that won the prize as the best idea.

The Icelandic judges who judged in the preliminary competition were Haukur Guðjónsson, founder of Sundra, who competed on behalf of Iceland in the Creative Business Cup 2023 and landed in one of the top ten places, Hrönn Greipsdóttir, executive director of the Norwegian Innovation Fund and Sigríður Heimisdóttir, designer at Hugviti and Design.

The start-up company Knittable participated in the business accelerator Startup SuperNova in 2023, but KLAK - Icelandic Startups runs that accelerator in collaboration with the telecommunications company NOVA. The Knittable team consists of Nanna Einarsdóttir, founder, Renata Blöndal, Leonie Karn and Magnús Elvar Jónsson.

The startups that competed in the preliminary competition were Knittable, Bulby, Livey, Circular Library Network, Bambahús and Surova.