Minister Áslaug Arna was a success in the Masterclass

Áslaug Arna Sigurbjörnsdóttir, Minister of Universities, Industry and Innovation and the "Minister of Gullegg" delivered an inspiring speech at the end of Gullegg's Masterclass to the great admiration of those present who filled Gróska's auditorium. There was a record participation in the Masterclass and everyone who registered will compete to get to the Top 10 and thus have a chance to win Gulleggið 2023. 

Good speakers appeared in Gullegg's Masterclass 2023, all received a good response from the curious participants of Gullegg's, but they hardly had time to answer questions. Competitors who advance to the Top 10 continue to work on their presentations with the help of experts from the business world and also receive performance training so that everything is up to 10 for the main competition. Gerður Arinbjarnardóttir, the founder of Blush, first came on stage to a lot of applause, but there was a lot of excitement for her talk. 

According to Gerðir in Blush, "Gulleggið is an excellent platform for individuals or groups to gain knowledge and skills in entrepreneurship. Whether you have an idea or not, everyone should be able to learn something or be inspired by an idea."

Other speakers in Gullegg's Masterclass included Alma Dóra Ríkarðsdóttir, one of the founders of HEIMA, Sunna Halla Einarsdóttir, CFO of KLAK and Taktikal, Guðjón Már Guðjónsson or Guðjón in Oz, Oddur Ólafsson, one of the founders of HorseDay, Kristján Schram from Instrúment and Atli Björgvinsson, marketing director. 

„Gulleggid was a great springboard for us in the HEIMA team to shape our idea and bring it to life. We also got to meet excellent people from the innovation scene who gave us feedback and good advice. I encourage all those who have a good business idea in mind or are interested in innovation to get to know Gulleggid,” says Alma Dóra Ríkarðsdóttir, one of the founders of HEIMA. 

The Gulleggið entrepreneur competition is held by KLAK - Icelandic Startups and has been held annually since 2008. The purpose is for new ideas to gain traction and experienced entrepreneurs, investors and experts come to the competition every year and provide guidance and feedback. 

The main sponsor of Gullegg 2023 is Landsbankinn, which has been involved in the project from the beginning, but other sponsors include Controlant, Origo, HVIN, Reykjavíkurborg, Hugverkastofa, Advania, Marel, Eyrir Invest, Íslandstofa, Téknisendeväðirsjöðurinn, Crowberry capital, KPMG, Ölgerðin, Brunnur, Kvika eignastilður , Gróska, Frumtak ventures, Vörður as well as the University of Reykjavík, the University of Akureyri and the University of Iceland.