Ásta Sóllilja is the new CEO of KLAK

Ásta Sóllilja, manager of Klak - Icelandic Startups

Ásta Sóllilja Guðmundsdóttir has been appointed managing director of Klak - Icelandic Startups and she takes over from Kristína Soffía Jónsdóttir, who currently works at Leitar Capital Partners.

Ásta has an MBA from the University of Reykjavík, a diploma in management from Harvard University as well as a master's degree in health sciences and a bachelor's degree in biology from the University of Iceland. She previously worked as a business development manager at Audna Technology Square and has extensive experience in business development and innovation, including through a board seat in various start-up companies. Ásta was previously the financial director of Volta ehf and also worked in the pharmaceutical and biotechnology sector, including for Actavis and Icelandic genetic analysis, and worked on business development in tourism.

"It is a great honor to have Ásta Sóllilja join Klak - Icelandic Startups. Ásta has extensive experience with innovation and investments through previous jobs and by sitting on the boards of start-up companies. We look forward to working with Ásta and the excellent Klak team to further promote innovation and entrepreneurship in Iceland.”, says Soffia Kristin Þórðardóttir, chairman of Klak – Icelandic startup.

Innovation is the key to a strong business life, exciting job opportunities and value creation of the future. Klak's activities have changed the course of numerous startups that have matured into permanent businesses. I am very excited to join Klak and lead the continued development of the business in collaboration with a great team, strong board and strong sponsors", says Ásta.

Klak is the main supporter of innovation in Iceland and runs the annual business accelerators Hringiða and Startup SuperNova, the Gullegg entrepreneurship competition, as well as offering workshops and mentoring services for beneficiaries of the Technology Development Fund.