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Launch day KLAK – Icelandic Startups

It has been decided to change the name of Icelandic Startups and reinstall the name KLAK. The company is nonprofit and owned by the University of Iceland, Reykjavik University, Origo, the Innovation Fund for Business and the Confederation of Icelandic Industries, which is rooted in the establishment of KLAK in 2000. Innovit was founded in 2007 and the merger of the companies in 2013 became Klak Innovit. The name was subsequently changed to Icelandic Startups in 2016, with the aim of better achieving the global innovation and investor environment. 

Kristín Soffía Jónsdóttir, Managing Director of KLAK – Icelandic Startups says that over time the name Icelandic Startups has more and more often caused misunderstandings and the company's operations were confused with other Icelandic innovation projects, accelerators and conferences. "Then the domain name was long and untrained," Kristín gleefully adds. " The Entrepreneurship Competition Gulleggið is our biggest and oldest project, and our best known brand, and found us fit well with it taking up the name KLAK again. The new name is short, pretty, and refers to the long history that the company has." 

Klak's operations have been in great bloom in recent years. "The results are not least due to what can be called visible voluntary work by people in the business world, but we have the support of CEOs, ceos, managers, experts and powerful entrepreneurs, and large and small businesses who are committed to participating in our projects and want to leverage their strength and ability to help start-ups succeed." Intensifying KLAK to a party on Thursday (March 24) on the occasion of the name change.

Interview published in Morgunblaðið 21 March 2022
Photos by Hara photographer by KLAK – Icelandic Startups