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Masterclass Startup SuperNova June 23-25

Masterclass Startup SuperNova takes place June 23-25 in Lush and is open to all start-ups. Masterclass' goal is to prepare start-ups to make an 18-month action plan that they can then submit, and the top 10 start-ups will continue for a 5-week accelerator starting after a shopping spree weekend.

Is the Masterclass for you?

If you want to go further with your business and get advice and support from experienced people, then yes. If you want to get to know a group of entrepreneurs and share your experience, you should be with us in Lush and you have until midnight on June 22nd to register here.

The masterclass takes place in The Lush Festival Hall and the program is packed with experienced entrepreneurs, managers and business professionals all giving their work to promote greater growth in Icelandic entrepreneurship.

Thursday, June 23:

09:00 – 10:00

Opening masterclass Startup SuperNova

Magnus Scheving – What problem are you solving? Are you really solving it? 

10:00 – 11:00

Customer segmentation

Sara Digné Scaling school

Pause

11:15 – 13:00

Jobs to be done – Value proposition

Magnús Ingi Óskarsson – Founder of Calidris

Food

13:30 – 14:00

How do we maximize the probability of set goals? 

Thora Hrund Guðbrandsdóttir – WILL 

Pause

14:15 – 15:15

Offensive in foreign markets

Erna Erlendsdóttir – Ísey skyr

15:15 – 16:15 

Financing

Margaret Ormslev – Wells Ventures

Friday, June 24th:

09:30 –  11:00

Communication strategy

Magnús Árnason – Director of Digital Development – Road Trip Nova – Workshop

Pause

11:15 – 12:15

Startup Model

Guðjón Már Guðjónsson Founder and CEO of OZ

Food

13:00 – 14:30 

Workshop – What is your brand?

Kristján Schram – Instrúment – creative strategist.

Pause

14:45 – 15:15

(Entrepreneur and former participant of Startup SuperNova)

David Rafn Kristjánsson – Swapp Agency.

15:15 – 16:15

Financing of start-ups

Helga Árnadóttir – Tulipop

Saturday, June 25th:

10:00 – 11:00

"What is this agile anyway?"

Pétur Jóhannes Óskarsson – Controlant

11:15 –  12:15

Pause

11:15 – 12:15

Strategic

Ari Kristinn Jónsson – Awarego

Food

13:00 – 14:00 

Product development and scaling

Hjálmar Gíslason – Grid

Pause

14:15 – 15:15

Data-driven marketing – data driven marketing

Mariam Laperashvili – Channel 2 and Vodafone

15:15 – 16:15

Technology Development Fund – Grants

Sigríður Heimsdóttir

16:15 – 18:00

Happy Hour in Lush

DJ Raggi Holm