Cleverness has chosen 10 start-ups

©Kristinn Ingvarsson

Cleverness has chosen 10 start-up companies that all have in common the desire to lead important social changes by using the methodology of innovation and design thinking to tackle social challenges. The wands' solutions include benefits for people and the environment, and therefore for society as a whole. 

From August 23rd to December 7th, participants in Snjallräði will take part in workshops in Iceland organized by Sváfa Grönfeldt and her colleagues from MIT designX. The teams will benefit from the guidance of the most skilled experts in Iceland, including from the KLAK mentoring community, in further developing the solutions. Several aspects of the development process will be addressed, from needs and stakeholder analysis, design of a sustainable business model, prototype creation and budgets to relationship building and presentation.

The aim of Sjjallräði is to promote innovation that tackles contemporary challenges and is thus an important platform for social start-ups. KLAK welcomes everyone to Gróska on August 23, but with that the work begins to implement, scale and finance the solutions of the wands.

Cultivating future buildings: Icelandic hemp concrete and its potential applications.

Fort counteracts the acceleration of the loss of muscle mass and muscle strength (acute-sarcopenia) in patients who are bedridden in hospital for a long time with a special leg press to maintain muscle strength.

Ring mushrooms
Ring mushrooms grow mushrooms in an ecological way, close to consumers, with a unique circular economy solution.

Creators of ideas
The IDEA MAKERS project educates kids about innovation and highlights examples of entrepreneurs of all genders, ages, fields and parts of Iceland. The aim of the project is to promote the entrepreneurial skills of children and encourage them to create solutions for the future.

The leaf
Laufið is a new digital platform with practical tools and an incentive system that guides companies and consumers on the path to a greener and more sustainable society.

Our world
Our world works for the benefit of children who have parents with mental health problems.

On To Something
On to Something (OTS) is a global e-commerce platform where leftovers are bought and sold.

Orb develops technology to measure the carbon sequestration of forests in an inexpensive and accessible way to promote responsible carbon offsets and the production of certified carbon units.

Sara, a girl with ADHD
The goal of Sara, the ADHD girl, is to draw the attention of children and those closest to them to the different manifestations of ADHD in girls and boys. We want to do our part so that the "lost girls" get the attention, help and understanding they need.

A high-tech greenhouse with a focus on the circular economy.

Snjallræð's sponsors are Landsvirkjun, Origo, Deloitte, Reykjavíkurborg and Marel.