Gerður owner of Blush opens the Gullegg's Masterclass

Gulleggið has established itself as the biggest entrepreneurial competition in the country, but the competition has been held since 2007. Numerous companies have taken their first steps in Gulleggið, including Solid Clouds, Genki, Róró, Meniga and Controlant, which is one of the sponsors of the competition in year.

Almost 300 entrepreneurs registered for the game last year and there are already 59 teams registered this year, but the deadline to register expires on January 20. 

Ideas become reality in Gulleggin, which is now taking place for the 16th time. The first steps in the entrepreneurial competition, Gulleggin 2023 will be taken on January 21-22 when we start the Gulleggin Masterclass in Gróska. The masterclass is open to all those who register for Gulleggið. As before, you can register with or without an idea, but this year there will be a special focus on connecting entrepreneurs and thus forming stronger teams that have the chance to win Gulleggið 2023.  

The Masterclass, which is now taking place for the second time, is an amazing event where entrepreneurs and the big guns from the business world share their experiences, and among the speakers is Gerðir í Blush, who will open the Masterclass of Gullegg 2023. Guðjón M. Guðjónsson, who is also known as Guðjón í Oz , Sunna Halla Einarsdóttir CFO of KLAK and Taktikal, Oddur Ólafsson founder of Horseday together with Kristján Schram from Instrúment and Harald Daða Ragnarsson, founder of Manhattan Marketing and lecturer at Bifröst.

Lecturers in Gullegg's Masterclass will cover, among other things, marketing, the financing environment, the Start-up Model, Lean Canvas, real stories of start-up companies, and all of them will sit in workshops with lecturers where, among other things, they will review how to make elevator pitches.

Now is the chance to present your idea. Gullegg's Masterclass is a unique platform to connect with others who have ideas in their stomachs and to get to know the entrepreneurial environment and the start-up scene in Iceland. One of the main focuses of the Masterclass is to teach entrepreneurs to frame their idea in a good sales presentation. Entrepreneurs then have the opportunity to send in their presentation and try to become one of the 10 start-ups that compete for Gulleggið on February 10, live from Groska.

The main sponsor of Gullegg 2023 is Landsbankinn, which has been involved in the project from the beginning, but other sponsors include Controlant, Origo, HVIN, Reykjavíkurborg, Hugverkastofa, Advania, Marel, Eyrir Invest, Íslandstofa, Crowberry capital, KPMG, Ölgerðin, Brunnur, Kvika eignastilður, Gróska , Frumtak ventures, Vörður as well as the University of Reykjavík, the University of Akureyri and the University of Iceland.