The most promising startups in Startup SuperNova

The most presentable and promising start-ups in Iceland presented their business ideas to a full hall in Gróska on the main day of Startup SuperNova. After the introductions of the wands, a wild party broke out at the headquarters of KLAK in Gróska, where one of the most popular musicians in the country, Emmsjé Gauti, the legendary Cell 7 stepped up and thrilled the crowd. The investor day, as it is traditionally called at KLAK, far exceeded everyone's expectations. Representatives of Nova, the main sponsor of Startup SuperNova, entrepreneurs, start-ups, mentors and investors all celebrated well with food and drinks. 

Startup SuperNova, the startup accelerator, is a great springboard for start-ups and an important platform for building relationships with people in the business world, experienced mentors and entrepreneurs who have knowledge and experience in the start-up and innovation environment. The aim of the accelerator is to support the further growth of companies related to ingenuity, innovation and technology. Nova is the main sponsor of the accelerator, which took place for the third time this year.

The grassroots has become extremely powerful and KLAK has established itself as a key player in the support environment for innovation in Iceland and has made an effort to be a leading force in the grassroots of the entrepreneurial community. Heavyweight women and men from the business world have been adherents of the startup environment since the beginning, and one of them who knows it well is Guðjón Már Guðjónsson, who is traditionally known as Oz, but he took a position on the Startup SuperNova panel and asked the startups what they were up to together with Kristján Inga Mikaelsson from MGMT and Jenný Ruth Hrafnsdóttir at Crowberry. 

Startup SuperNova is a joint venture between KLAK - Icelandic startups and Nova, which strives to build business solutions, but KLAK is owned by the University of Iceland, the University of Reykjavík, the Business Confederation, the Business Innovation Fund and Origo.

Bulby is a software solution based on researched methods to boost creativity and help people get more and more creative ideas to solve the various problems. Increased creativity can drive both personal and business success, which is especially important now that research shows that creativity is declining and demand is increasing. 

Birna Dröfn Birgisdóttir

Hannes Agnarsson Johnson

Deed is the first consumer-focused communication platform for package delivery. With Deed, consumers can track all their shipments in one place, regardless of which company handles the delivery. Instead of having to retrieve all the information in many different places, consumers and shipping companies can communicate and have an overview of shipments with Deed.

Magnus Sigurbjörnsson

Þorvalður Skúlason

Einar Jonsson

At Euneo, we want to increase the quality of life of people with musculoskeletal problems by giving them access to an individualized rehabilitation program and education provided by healthcare professionals. Our smart app guides users through the rehabilitation process by helping them track prescribed exercises and results and by providing them with clear and concise education about their condition.

Daniel Már Friðriksson

Fridrik Jonsson

Kjartan Örn Bogason

Turfi Tímoteus Gunnarsson

FitTales is an app for individuals/groups who want to plan their exercise in advance and have their entire exercise history in ONE place.

Vidar Friðriksson

Eva Rós Brink

Agnes Flosadóttir

Keeps is a software solution that allows travel agents to keep track of all their photos in one place and share photos from there to major booking sites and social media. Keep's solutions focus on simplifying processes that save travel agents time, increase the visibility of the booking sites and, at the same time, sales.

Guðrún Ragnarsdóttir

Nina Auðardóttir

Ari Björn Ólafsson

NúnaTrix specializes in the creation of educational computer games within the health sector, which combines evidence-based knowledge of health sciences, video game theory and design to create games that are useful for education for both children and adults. Our goal is to use the latest digital gaming technology to create interactive video games to improve and develop patient education. Games have proven to be a good way to acquire new knowledge in a fun way. 

Katrín Jónsdóttir

Brynja Ingadóttir

Vally Helgadottir

Opus Futura is a web solution that helps investors, companies and individuals play better together in the labor market of the future.

Herdís Pálsdóttir

Helga Jóhanna Oddsdóttir

Sundra is a software solution that simplifies and automates the creation of marketing content. The user only needs to record one video and Sundra transforms it into blog posts, podcasts, youtube videos and customized content for each of the social media platforms.

Haukur Guðjónsson

Thorunn Jonsdottir

Magnus Jonsson

Level Up

LevelUp makes it easier for people to engage in various activities and hobbies in a more accessible way.

Sölvi Smárason

Robin William Varadaraj

Ivar Oli Sigurðsson

Mikael Ingason

Sleeps Berg Johansson


Mindnes is an automatic time tracking app with artificial intelligence. Just install the app and that's it the user does not need to do anything more for Mindnes to start sorting and recording locations both indoors and outdoors. The app automatically creates thermal images of the space the employee is in. We offer a free version which is very interesting, but the Premium version is sold by subscription as an "addon" app for all the most popular works and accounting systems in the world, such as Tempo, Sap, Oracle, Sage, Asana, Microsoft Dynamics 365, etc.

Baldvin Baldvinsson

Guðjón H. Bernhardsson

Gustaf Guðmundsson